We are hearing from customers that companies want to store more data due to rapid growth in mobile computing, IoT, edge applications, and cloud computing, aiming to differentiate themselves through innovation and value creation. Storing more data should not be cost-prohibitive or consume a disproportionate percentage of IT spend. Customers see Amazon S3 as the perfect place for storing data at scale, but often struggle to leverage its value due to lack of direct access to their data. Managing Elasticsearch is also complex and costly, with limitations such as scalability complexity and inability to perform relational queries. Customers desire easy text search on log data, programmatic APIs for integration, security control, and flexibility in choosing vendors. Ultimately, customers want a platform that can unlock the power of data stored in S3 without being locked into one vendor or platform.