The Raconteur Future of Data Report highlights key trends shaping the future of enterprise data management in 2021, including the growing importance of data for large organizations, the increasing adoption of artificial intelligence to support business decision-making, and the need for businesses to balance personal data collection with consumer trust. The report explores how businesses are generating and collecting more data than ever before, and innovating to make better use of it, while also addressing challenges such as data privacy and security regulations, big data analytics in human resources, and data democratization.