The gaming industry is expected to grow significantly, with 2.3 billion mobile game users projected by 2027, generating a market volume of $376.7 billion. To succeed in this competitive market, companies must analyze user interactions and player behaviors using data analytics to improve game design, monetization strategies, and retention rates. Gaming analytics is the strategic application of user behavior data to steer essential decisions across various facets of a gaming company's operations. By analyzing gameplay dynamics, internal economic patterns, and content consumption patterns, companies can tailor their offerings to meet the needs and preferences of their player base. Effective use of video game data enables companies to improve game design, understand how to better monetize or retain users, resolve bugs or user experience issues, grow their user base, and more. The symbiotic relationship between gaming analytics and other data-driven teams is crucial for achieving success in the industry.