To ensure that DevOps initiatives support business priorities, it's essential to align technical considerations with business requirements. While DevOps focuses on improving technical outcomes such as software release velocity and quality, its ultimate goal should be to drive business value by delivering software quickly, reliably, and continuously. However, if DevOps teams overlook the role of their processes and products within the business as a whole, they risk wasting time creating features that don't meet user needs. To avoid this, businesses can adopt best practices such as measuring DevOps outcomes, embracing value stream management, facilitating collaboration between DevOps and business teams, and knowing when to quit a technical initiative if it's not driving business value. By doing so, businesses can ensure that their DevOps initiatives reliably support business priorities and drive greater return on investment.