Developer relations (DevRel) plays a crucial role in the success of startups, particularly within the Web3 ecosystem, by fostering a community of third-party developers to create software and applications for a shared technology environment. Originating from open-source communities, DevRel evolved into a formal role as companies recognized the importance of engaging with developers to support platform growth, exemplified by Apple's early "software evangelists." The emergence of product-led growth strategies highlighted the significance of DevRel in driving organic product adoption, particularly for developer-facing companies like Stripe and MongoDB. Web3 companies face unique challenges in DevRel due to the nascent state of their tools and frameworks, necessitating additional support for developers. Despite the pivotal role of DevRel in securing funding and sustaining startup growth, many Web3 startups lack dedicated DevRel teams, often distributing these responsibilities among existing staff. As the field of DevRel is still developing, companies must adapt hiring strategies to attract talent, emphasizing empathy and the ability to translate complex technical concepts. Ultimately, the effective implementation of DevRel strategies can not only enhance individual companies' market positions but also contribute to the overall health and innovation of the Web3 sector.