Census Embedded` is a new product from the company, expanding their footprint in data management and providing a massive expansion of their platform's capabilities. The original Census goal was to provide a single source of truth for data models synced with all GTM tools, allowing departments to automate workflows using accurate and complete data. This vision has evolved into a central analytics repository that acts as a "broker" for anyone who wants data, paving the way for cloud/SaaS products to integrate seamlessly. The driving force behind growth is the shift towards cloud data warehouses, which enables organizations to centralize more of their data and benefit from separated workloads. External consumers can access first-party data securely and compliantly through Census Embedded, allowing them to share valuable insights with external stakeholders and SaaS products themselves. Onboarding for new customers becomes easier as Census Embedded provides a native solution for syncing data, managing mappings, and ensuring data quality and governance. The ultimate goal is to make every SaaS app operate on a seamless cache of their customers' internal data platforms, providing a universal platform for accessing trusted data in the place that it's needed.