At Census, the company has focused on improving their product's "Just works" value by introducing new features such as automatically adding new fields to syncs, enhancing sync configuration UX, and providing more customization options for scheduling and alerting. This includes the ability to set thresholds for invalid record alerting, create syncs programmatically via API, customize schedules with Cron expressions, cancel running syncs, and support for new destinations like S3 and SFTP. Additionally, Census has updated its integrations with Pipedrive, Braze, Mixpanel, and Amplitude, allowing users to manage their data more efficiently.