Scaling rapidly in data, especially with minimal guidance, can be overwhelming for individuals. Specialization helps narrow focus and avoid feeling overwhelmed as a company scales fast. Emily Hawkins, Drizly's data platform lead, shares her experiences navigating rapid growth, making decisions that impact her career and the company, and building trust with colleagues through clear communication. The key to effective use of business intelligence is getting relevant insights into the hands of business users quickly, while maintaining data integrity. Emily emphasizes the importance of educating users, becoming an expert in technology, and explaining improvements to achieve success.