Building a modern data stack doesn't require a lot of up-front effort, but starting small is crucial to achieving modularity and avoiding stressful workflow disruptions. The modern data stack's strength lies in its modularity, where each tool serves a distinct purpose, mutually exclusive to the other tools that support it. This leads to simplicity, better ROI, and easier implementation. Starting with one small optimization allows you to build a data infrastructure that's efficient and customized to your business's exact needs. The journey to a modern data stack starts with a single step toward the modern data stack, focusing on simplifying specific processes first, such as getting CS reps the data they need faster or tracking how your data team uses data. By doing so, you can build a series of quick wins that help prove to executives that your vision for how your organization uses data has merit, ultimately leading to a more efficient and effective modern data stack.