Qasim Ashraf, an e-commerce expert with diverse experience, emphasizes that data teams need to adopt a people-centric approach to make companies more data-driven. He believes that data is inherently a support role, amplifying other departments' business needs rather than directly impacting the bottom line. To prove their value, lean e-commerce data teams should focus on tactical solutions that address specific pain points and prioritize balancing strategy with execution. Qasim also highlights the importance of operational analytics in making data actionable, reducing friction points for stakeholders, and increasing the organization's overall data-driven efficiency.