The company Census transformed an overwhelming stream of product events into actionable updates that their teams actually looked forward to reading. They achieved this by organizing essential events, turning customer events into AI-ready data, and bringing in AI magic. They captured moments like creating new models, setting up syncs, and adding destinations, and bundled them into a neat JSON array for GPT analysis. The output provides a structured report with key activity, growth signals, feature usage breakdown, service connection type concerns, suggested next steps, and sales talking points. This system has transformed how their teams work, providing context for every call, spotting fires before they start, making account managers look like mind readers, and everyone working from the same playbook. They are constantly tweaking it but find it beats staring at dashboards or hoping for the best.