<|fim_end|>` The RecordLinkage package is a powerful tool for entity resolution, allowing businesses to identify and merge duplicate records in their customer databases. By leveraging blocking techniques, comparing attributes, and selecting the most suitable comparison methods, organizations can improve data quality, trust, and decision-making capabilities. The Jaro-Winkler similarity method proved effective in handling variations and errors typically found in first and last names within customer records. A robust entity resolution process is essential for achieving a unified view of customers, enhancing personalized marketing strategies, and making informed business decisions.