AI for RevOps: How We Automated Fit Scoring in Salesforce
Blog post from Census
Census's AI Columns feature allows developers to build a solid ICP analysis and account scoring system in a short amount of time, using machine learning and natural language processing. The solution involves creating an ICP analysis that pulls together customer traits, success metrics, and account data, and then using GPT prompts to score each new account against these criteria. This provides valuable insights into which accounts are most likely to be high-value customers, and can help sales teams prioritize their efforts and make more informed decisions. The system is designed to be agile and adaptable, allowing businesses to quickly iterate on their ICP analysis and scoring criteria as they evolve. With Census's AI Columns, companies can automate manual tasks, refine their ICP, and drive results with ease.