You're currently using Pipedrive as a sales CRM, but you're missing valuable sales data that's not being utilized effectively due to its non-standard format. To address this, you can leverage the Pipedrive API to create custom fields, allowing you to better organize and utilize your sales data. By connecting to the Pipedrive API using Python and utilizing libraries like requests, you can make HTTP requests to retrieve existing fields, create new custom fields, and write data to these fields. This enables you to improve your sales process functionality and integrate with other tools more efficiently. However, implementing this process in production requires careful consideration of rate limits, logging, and retry mechanisms to ensure seamless integration.