If you’re searching for a data integration tool to connect your business apps, you’ll probably narrow your search down to two tools: iPaaS and Reverse ETL. Think about how your data might be used throughout the business and consider exactly how your data will be used, as inaccuracies in that data can have significant implications. The key difference between iPaaS and Reverse ETL is that iPaaS integrates data by creating point-to-point connections, while Reverse ETL syncs a single source of truth to GTM tools via a hub-and-spoke method, making your data more reliable and accessible. The biggest benefit of Reverse ETL is standardizing on a single source of truth - your analytics warehouse. Choosing Reverse ETL over iPaaS allows for growth without the messiness of adding extra connections for every app. SQL is a crucial business skill for RevOps professionals, as it helps work faster, make well-rounded business decisions, and mold a fulfilling career path. Developing key "star" metrics to unify your team can help iron out product roadmaps and create a more focused roadmap. RevOps acts as the organization's layer of defense, acting as a middleman between departments to keep the entire organization running smoothly. Don’t try to boil the ocean by trying to do everything at once; start small and build towards it. Open communication across the organization is essential for getting everyone on the same page and driving impact.