The power of event data lies not just in tracking user activity but also in transforming it into attributes that can be used to enrich user profiles, trigger workflows, and segment users for targeted marketing campaigns. By aggregating and transforming events, developers can unlock new insights such as account health scores, product qualified leads, and daily active users per account. These attributes can then be used to automate tasks, personalize customer interactions, and drive revenue through data-driven decisions. The key is to transform event data into object attributes that can be used across various tools and platforms, enabling a more seamless and effective user experience.