Customer 360 myths | Census

The concept of Customer 360 is gaining popularity as businesses seek to gain a comprehensive view of their customers, understanding behavior, preferences, and needs. However, many myths abound about how it's built, who it's for, and what it can do for organizations. A Customer 360 is not just about data collection, but also about unlocking and transforming raw data into actionable insights that inform business decisions and customer experiences. While it may seem complex or only suitable for large enterprises, small to mid-sized companies are also benefiting from Customer 360s. It's a continuous process requiring ongoing monitoring and updating to ensure accuracy and relevance. Moreover, its benefits extend beyond marketing and sales teams, with departments like product engineering, customer support, and customer success also gaining value from it.