At Census, we've seen companies activate various data to make their business teams more productive. We've seen marketers use product usage data to tailor marketing campaigns to customers with specific characteristics. Customer support agents also use data to proactively reach out to customers based on data in Zendesk. Data engineers have found event data to be a powerful tool, often revealing what users and customers value in services. However, individual events are only as valuable as the insights that can be gained from correlating them with signals that business teams can act upon. To enable this, Census has partnered with Mixpanel to release an integration that allows major cloud warehouses to serve as data sources for Mixpanel, regardless of the warehouse used. This partnership enables marketers and product teams to analyze trusted data from their source of truth within Mixpanel's interactive reports, making it easier to perform custom funnel, flow, cohort, and retention analysis.