Build hyper-targeted segments and personalized emails with the Braze connector | Census

The company aims to enable more data integration, allowing users to operationalize their data across multiple platforms. They have partnered with Braze to announce a new connector that enables the direct import of unified product and customer data from data warehouses into Braze. This connection allows for various marketing campaign optimizations, such as hyper-targeted segments, personalized messaging, and automated email triggers, while respecting API rate limits.