The company Census has had a phenomenal year of growth in 2021, focusing on reverse ETL and scaling its impact on businesses and data teams. Building the best quality reverse ETL connectors was a top priority, with investments made to ensure reliability, speed, and universality. A grade-A user experience for both data and ops teams was also achieved, with improvements made to the product's overall UX, visual segment builder, and onboarding process. Census has a strong integration with dbt, supporting its customers in centralizing model governance and operational analytics. The company has also invested in observability and data quality features, such as alerting, logging, dupe detection, and proactive model change detection. Interoperability with the modern data stack was prioritized, with investments made in integrations with orchestration tools and improvements to the Census API. Security and compliance are at the core of everything Census does, with a focus on data staying in the warehouse, SOC 2 Type II certification, and regulatory compliance.