Customer data is constantly changing, but business teams often struggle to get real-time updates on customer activity. To solve this challenge, Census has introduced a new feature called Notifications, which allows users to set up business metric alerting using their single source of truth, without code. This feature uses a flexible visual builder to customize message content and automatically triggers messages to Slack or Microsoft Teams whenever data changes. With Notifications, any team can stay updated and take action on customer activity, enabling personalized outreach, identifying opportunities, and preventing churn. The new feature is available today for all Census users on all plans, offering a better way to trigger messages and leverage data compared to point-to-point integration models like Zapier.