3 reasons marketers need to care about first-party data | Census

First-party data is becoming increasingly important as third-party cookies lose their effectiveness due to changes in browser usage and emerging regulations. It allows for personalized messaging, outstanding customer experiences, and improved targeting of high-quality sales leads. By leveraging first-party data, marketers can unlock new levels of audience segmentation, improve campaign ROI, and drive revenue through more efficient sales processes and targeted marketing efforts.