2024 Predictions for AI, Cloud Data, and Composability with Scott Brinker, Darrell Alfonso, Boris Jabes, and Phil Gamache
Blog post from Census
TLDR: Tech is experiencing a unique convergence of Artificial Intelligence, Large Language Models (LLMs), Cloud Data, and the concept of a composable tech stack, which is transforming the marketing landscape by enabling seamless experiences across various tools. The data layer has undergone significant changes, allowing marketers to create more creative and strategic campaigns. Organizations are adopting AI tools and the universal data layer to drive innovation and prove the value of their investments. However, larger organizations face complexity and risks, while startups often lead the way in proving new technologies. The future is uncertain but exciting, with predictions that the data warehouse will continue to be adopted, composability will become more competitive, and AI operators or subject matter experts will emerge to centralize its use.