The current landscape is characterized by three primary forces: Data is a competitive opportunity, Business takes control of its data, and Data's gravity is now cloud-centric. As businesses navigate these transformations, they need to adapt their data integration infrastructure to respond successfully. Agile data integration capabilities are essential for quick configuration and deployment, while adaptive data architecture enables organizations to deliver business value faster and take advantage of technology advancements. Additionally, modern data virtualization solutions support business-friendly data views, governed self-service access, and a cloud-native data integration platform that frees IT teams from operational burdens. By embracing these changes, businesses can drive competitive business value from their data and stay ahead in the market.