In an increasingly complex and unpredictable global supply chain landscape, companies are turning to technology solutions to improve collaboration and forecasting accuracy. By bridging informational silos and automating communication gaps, organizations can optimize their business processes, drive decisions with data, and survive the turbulence of supply chain disruptions. Leveraging emerging technologies such as cloud-based connectivity solutions and modern B2B integration platforms can help companies like Parts Authority and Sony streamline their supply chains, improve order fulfillment, and adapt to downstream updates from manufacturers, ultimately leading to increased sustainability, customer satisfaction, and profitability.