CData is a company that delivers the world's most comprehensive suite of data connectivity tools, providing universal data connectivity to and from any source or application. The company has flexible partnership models with three distinct categories: Technology Alliance Partners, Channel Partners, and OEM Partners. These partnerships are valuable to partners and customers as they enable seamless connectivity and integration, resulting in increased user retention and customer satisfaction. A good partnership requires great technology, open communication, and a willingness to collaborate and support each other's efforts. CData is investing heavily in its partner programs, partner support, and co-marketing efforts, expecting its OEM business to soar and its partner ecosystem to grow exponentially in the future.