You Are Losing Customers to Missing Integrations` As prospects increasingly look for solutions with better integrations, businesses are facing a data fragmentation crisis, with most enterprises leveraging over 200 applications and generating more than a petabyte of data per year. To address this, solution providers must scale up their integration capabilities, providing native integrations that unify customers' data and meet the core requirement for every solution they add to their IT ecosystems. With the rise of logical data warehousing, businesses are seeking platforms with rich data connectivity across multiple data sources, eliminating custom coding and saving customers from waiting on IT teams to set up their tool with necessary integrations. Most ISVs have some basic integrations, but it can be a tall task to obtain and maintain the breadth and richness of data connectivity necessary to become competitive in today's tech market.