A B2B business can benefit from adding an e-commerce platform to its capabilities, as it simplifies the process of generating and satisfying orders, but these platforms must interface with other aspects of an enterprise data ecosystem to provide a comprehensive solution. A siloed e-commerce platform can hinder business growth and visibility into success by not integrating order data throughout the data ecosystem. Data automation services solve this problem by facilitating communication between the e-commerce storefront and the rest of the data ecosystem, centralizing the connection between various SaaS applications and reducing friction and error within the data flow. To choose a suitable data automation service, consider universal connectivity, intelligent data transformation, and simplicity and accessibility, as these features enable seamless integration with other data endpoints, transform data into usable formats, and provide non-technical users with easy access to data, respectively. A data automation platform like CData Arc can provide complete e-commerce data connectivity without coding, allowing businesses to quickly automate order processing and integrate data with their analytics, reporting, and data management tools.