API World 2023, a two-week event that included both in-person and virtual components, provided an opportunity for vendors and attendees to share knowledge and insights on APIs and AI. Building robust customer personas from existing customers can help support marketing and sales teams with more effective campaigns. Focused AI built on bespoke datasets are critical for organizations to drill into their customers' specific needs without compromising their AI efforts. Moreover, API security is more important than ever, and a positive model that defines expected requests, rejects everything else, and tightly manages authentication and authorization should be applied to APIs created and adopted by organizations.