To gain a complete picture of your customers' journey with your company, you need to leverage CData connectivity solutions to combine multiple technology platforms and create a 360-degree view. This involves connecting to various services such as Salesforce, QuickBooks Online, and Snowflake using credentials and navigating to the Connections tab in CData Sync. Next, you export Sales Ops data from these sources by creating replication jobs with customized queries and schedules. Finally, you create a dimensional model within your Snowflake database to build and populate fact and dimension views that can be dynamically queried to produce reports on customer behavior. With this 360-degree view, your Sales Ops team can gain deeper insights into accounts and arm Sales with the information needed to delight customers and close more deals.