CData Sync enables organizations to build a 360-degree view of their customer journeys by replicating live data from various marketing platforms into a single database or data warehouse, providing real-time access for analytics and reporting, and allowing businesses to gain deeper insights into their marketing automation efforts. By connecting to multiple services and databases, CData Sync helps marketers make more informed decisions on how to guide customers through their journey, analyze customer behavior historically, and increase their ROI by automating the migration of customers through different platforms and consolidating marketing data into a single location.