Marketing automation platforms like ActiveCampaign and Mailchimp help businesses improve lead generation, grow marketing ROI, and increase overall growth by automating tasks such as generating better leads and closing more business deals. However, when a business outgrows its current platform or needs to access new features, migrating to a new platform can be a manual and time-consuming task. To simplify this process, CData SQL Server Integration Services (SSIS) Components & Tasks offer a straightforward way to move customers, contacts, and more from one platform to another using easily configured, automated data flows. By connecting to popular marketing platforms using specific user credentials and keys, businesses can migrate their data with minimal duplication and unnecessary access. The process involves identifying the correct audience members, parsing out first and last names, and updating or adding them to the new platform as needed, all while following a structured query language command to access the correct data.