Traditional APIs are limited in providing a seamless data experience, forcing customers to become integrators and developers, lack consistency across applications and industries, and can overwhelm customers with multiple applications and databases. In contrast, SQL-based connectivity offers a robust and well-documented syntax that surfaces the structure and capabilities of data sources, enabling complex queries and seamless integration, making it an indispensable tool for developers looking to enhance API connectivity and interactivity within their applications. Embedded connectivity provides off-the-shelf connectors that simplify how customers integrate with the platform, eliminating the need for coding or maintenance work, while standards-based drivers simplify integration processes by providing a universal data layer that abstracts differences between APIs, enabling easy integrations across multiple applications and databases.