Defining clear data goals is crucial for managing business data effectively, as it helps organizations meet their business objectives through data utilization. Identifying relevant business data is also essential to achieve these goals, and recognizing the purpose of that data is critical. Utilizing existing data technology, such as analyzing data and navigating database software, is vital to ensure a symmetrical flow of data. Planning for changes in data and technology requires flexibility and agility to account for new technologies and disruptions. By adapting throughout the process and accounting for all factors, organizations can successfully manage their data and provide value to their business.