Google Cloud Platform has introduced significant price increases across various core services around storage, indicating that the public cloud is no longer expected to continue getting cheaper. The high inflation rates and technology shortages are likely to affect the cloud industry's pricing strategy. Cloud service providers like AWS have reduced prices a total of 107 times since its launch in 2006, but these regular price cuts were not sustainable due to the high gross margins enjoyed by the providers. With the current inflation rate and supply chain troubles, it is unlikely that cloud providers will continue to lower their prices. Instead, companies should prepare for potential price hikes by reserving cloud resources while they're cheap, optimizing existing resources, and utilizing automated cost optimization tools. These tools can help select the right types and sizes of cloud resources, scale resources up and down automatically, decommission unused resources, and automate the use of spot instances to achieve significant cost savings.