CARTO's expert guide focuses on optimizing site planning strategies using data, AI, and real-time insights, addressing common challenges faced by organizations dealing with physical locations. It highlights six key strategies for enhancing site planning, including overcoming analytics skill barriers, embracing AI-driven decision-making, scaling decision-making processes, utilizing real-time data, optimizing network performance, and automating analytics workflows. The guide emphasizes the importance of integrating spatial analysis into decision-making to improve site lifecycle management and suggests that modern tools like CARTO's spatial analytics and AI agents can empower organizations to make faster and more confident location decisions. By providing flexible, intuitive self-service solutions and automating processes, organizations can reduce delays and increase the adoption of analytical tools, ultimately enhancing their location strategies across various industries.