What is Big Data?` Big data refers to a situation where the amount of data exceeds an organization's storage or analysis capacity, making it difficult for accurate and efficient decision-making. The true value lies in harvesting this data for fast fact-based decisions that lead to real business value. Experts say that 80% of data has a spatial component, but organizations often struggle to analyze it due to the sheer volume of data and lack of context. CartoDB is a business intelligence tool designed to visualize and analyze large datasets, providing insights and improving decision-making through location intelligence.