The Per-Seat Trap: How Consumption Pricing Opens Spatial Analytics to Everyone

Organizations face challenges in accessing geospatial data due to outdated pricing models that restrict the widespread use of GIS software, traditionally sold via seat or concurrent licenses with high costs. This approach limits access to spatial analytics, confining it to a small group of specialists and preventing broader organizational decision-making. As the demand for spatial insights grows across various business sectors, the industry is shifting towards consumption-based pricing models, which align costs with actual usage rather than fixed seat counts. This model is more adaptable to modern technological advancements like cloud computing and AI, where value is derived from outcomes and analytics usage rather than the number of licensed users. CARTO, a company in the geospatial field, is adopting this approach to democratize access to spatial analytics, enabling organizations to scale their use of Location Intelligence without the financial burden of traditional licensing, thereby allowing broader participation and fostering quicker, data-driven decisions.

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