How T-Mobile Uses Spatial Data to Improve Network Planning

When building its 5G home internet service, T-Mobile faced the challenge of qualifying customers in both populated and rural areas for quality internet services, leveraging spatial data science to optimize network planning and deployment with CARTO's Location Intelligence Platform for Telecommunications. The qualification process is complex due to wireless internet's different considerations, such as terrain and foliage interference from towers, device positioning, and materials used in customer homes. Spatial indexing enables T-Mobile to understand serving sectors and technology service delivery, making it easier to solve the qualification challenge. By operationalizing spatial data with an internal analytics platform, T-Mobile translates complex data into digestible information to support sales compliance, monitor enterprise systems, and drive customer service and network expansion decisions.

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