Spotify used CartoDB's location and data analysis platform to create a data-driven visualization, The Musical Map of the World, which represents millions of user playlists spatially. This project allowed Spotify to engage subscribers by showcasing their global musical influences and compare their tastes abroad. By leveraging geographic analysis and user data, Spotify increased brand awareness through a cost-effective solution. CartoDB's location intelligence enabled Spotify to focus on creating new custom content, saving time and money for media and creative agencies. The Musical Map of the World has become one of the most trafficked visualizations on Spotify's platform, garnering millions of views.