Spatial Spotlights: Our new series of weekly 15-minute webinars featuring experts from the CARTO team, where they share tips and tricks on leveraging H3 for spatial analysis, best practice guidance, and more! These webinars are hosted live on LinkedIn and can be joined from your phone or watched on-demand on YouTube. Helen McKenzie, a Geospatial Advocate, recently kicked off the series by showcasing how to leverage Spatial Indexes along with human mobility data to optimize locations for OOH billboards. This talk focused on determining the optimal location for a CPG company's new product marketing among 269 billboards across London using food and drink spend and footfall levels. The approach could be utilized by many industries, including CPG, retail, and telecoms. Upcoming webinars include sessions from experts on finding locations for telco towers, geomarketing techniques, and leveraging SQL parameters for bike trips in New York.