From clicks to bricks: the ecommerce companies who reverse engineered Site Selection

In the ecommerce landscape, companies like Bonobos, Warby Parker, Rent the Runway, Birchbox, and MADE.com have successfully transitioned from online-only businesses to brick-and-mortar retailers by leveraging Location Intelligence. These digitally native vertical brands have reverse-engineered traditional site planning practices, utilizing data from shipment orders, parcel distribution strategies, subscription-based retail models, and crowdsourced data from geomarketing campaigns to inform their location decisions. By harnessing the power of data, these companies have disrupted traditional retail experiences, raised brand awareness, and improved customer service, ultimately driving innovation in the retail space.

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