Geo and the Mobile Industry: Thoughts following the Mobile World Congress` The Mobile World Congress saw a surprisingly low focus on geolocation and geo-trends, with discussions centered around devices and new product launches. Despite this, mapping companies presented services rivaling Google's location-based offerings, highlighting the importance of collaboration in data collection and code development. The industry is shifting towards clean, curated, and relevant data to provide context for analysis. New data services are emerging, including social media interactions, satellite imagery, and open data demographics, enabling seamless access to data sources. Trillions of interactions from social media networks and sensors connected to the Internet are generating a wealth of location-aware data, which mapping platforms can use to provide context and ease understanding. The recent acquisition by Uber of deCarta is significant, as it marks a strategic move towards independent location-based services. This may impact other big players relying on third-party services, prompting them to either build their own capabilities or work more closely with new industry actors.