Anthony Goddard's project, ZeroSixZero, creates custom real-time tracking maps for expeditions and adventurers. The process involves syncing data from trackers to CartoDB, adding visualizations such as route lines, category colors, and images, and incorporating additional layers like weather overlays and audio recordings of phonecasts. By leveraging tools like Odyssey.js and Cartodb.js, Goddard's project enables highly customized tracking maps that push the boundaries of adventure mapping, allowing viewers to feel close to the adventure they're following.