Situm, a start-up known as the "GPS for indoor", analyzes indoor traffic using location intelligence and multi-sensor data fusion algorithm to provide insights on foot-traffic flow, strategic store planning, management, and security. The core technology behind Situm is based on seven years of research and development in mobile robotics using state-of-the-art AI techniques. With Situm's positioning service available for a free trial, users can visualize indoor positioning data through the enhancement of location intelligence, enabling businesses to offer optimum analysis on traditionally unseen patterns and trends.