IoT analytics and geospatial data are increasingly being used in various industries to gain insights and make informed decisions. The Internet of Things (IoT) refers to the connection of devices to the internet, enabling them to share information and interact with each other. Geospatial data, on the other hand, is location-based data that provides valuable insights into human behavior, urban planning, and natural phenomena. By combining IoT and geospatial data, companies can optimize their operations, reduce costs, and mitigate risks. The article highlights several examples of IoT use cases with a geospatial component, including supply chain optimization, catastrophe modeling, delivery optimization, and geomarketing. It also showcases how Location Intelligence can be used to better inform IoT business decisions, such as optimizing bus-based advertising campaigns. By leveraging the power of IoT and geospatial data, companies can unlock new revenue streams, improve customer satisfaction, and gain a competitive edge in their respective markets.