CARTO has partnered with Foursquare, a leader in location technology and data, to expand its Data Observatory with their point-of-interest (POI) and foot traffic data. This partnership aims to provide customers with high-quality and standardized location data for business decision-making. Foursquare's POI data, known as Foursquare Places, offers attributes such as name, address, social media handles, and ratings, while Foursquare Visits provides insights into foot traffic trends and purchasing patterns. The inclusion of this data in CARTO's Data Observatory enables customers to make accurate geospatial decisions and accelerate innovation across their business, with potential applications including site selection, geomarketing, market analysis, and more.