Experian's WorldView Spatial Data available in CARTO's Data Observatory

Experian's WorldView Spatial Data available in CARTO's Data Observatory` is a partnership between Experian and CARTO that provides access to high-quality global spatial data for organizations using Location Intelligence. This partnership enables analysts to analyze consumer behavior and make effective models in various industries, such as retail and commercial real estate. The WorldView data includes socio-demographic attributes, consumer expenditure estimates, and consumer segments, which can be used to identify customer target groups and navigate the changing economy. The data is enriched with advanced methods, including satellite imagery and machine learning, providing consistent insights across the globe at a granular level. This partnership aims to bring value to Experian's existing customers and provide them with Location Intelligence capabilities.

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