The coffee industry is one of the most traded agricultural commodities in the world, with 60% of the world's coffee produced by smallholder farmers who face unique challenges in improving production. The true number of smallholder coffee farmers is estimated to be around 12.5 million, with many living in poverty and facing new challenges from a changing climate. Poverty statistics show that nearly half of these farmers live below the international poverty line of $3.20 a day, with the majority concentrated in six East African countries. To address this issue, organizations like Enveritas are using data and geospatial tools to empower smallholder farmers and improve their livelihoods. By recognizing the diversity and magnitude of coffee farmers contributing to our daily cups, we can start to responsibly source coffee and work towards a more sustainable industry.