CartoDB is a powerful geospatial platform that offers a range of features including quick setup and production of visualizations, cost-effectiveness for small to medium scale projects, SQL API and PostGIS for spatial analysis requirements in the browser, subscription model ease of understanding, cloud readiness, and simplicity. Geoplex, a company based in Sydney, has successfully used CartoDB to develop various geospatial applications such as TripRisk, REA, CrashStats, and others, leveraging its ability to handle large data volumes and complex analysis workflows. The platform is particularly attractive for clients with little to no GIS exposure or those who need to quickly share their work with a wider audience. While it may not be as fully featured as larger GIS servers like ArcGIS Server, CartoDB offers significant financial benefits and rapid development tools are gradually eroding the difference between traditional and modern GIS solutions.